The business of running multiple blogs is like keeping plates spinning at the circus. So excuse me while I flap over here in my size 20 clown’s feet and get this particular platter back onto its pointy pedestal.
One blog I started recently has only a tangential connection with travel but I am still enjoying rolling up my sleeves and getting it spinning. Activate Events is an event management company in Tayport near Dundee. It operates in a crowded and highly competitive market with lots of well-established players.
In order to help them be more easily found and then build relationships with potential customers, we launched The Corporate Events blog this summer.
Clearly the domain name was chosen to give them a boost on Google and though it is early days, we are already seeing good results on long-tail searches, particularly for anything to do with environmentally friendly corporate events in Scotland.
However this is about more than search engine results. If we mange to convey something of the personality of the events team and the creative approach they bring to team building and event management – for example a recent It’s a Knockout corporate event they held in Scotland – this should engage the internet visitor more effectively than any of the static brochure-type sites of Activate’s competitors.