Who pulls out the Rants & Raves on the Trip Advisor front page and will they take a bung to add or remove your hotel? That was my first thought when I saw the new-look site. Maybe these highlighted quotes have been there all along but now the front page has been de-cluttered, there’s no missing them, with a big thumb up or thumb down and customer rating.
It is bad enough finding your hotel slagged off by a dissatisfied guest deep amongst the Brighton pages but to find your “severe case of bed bugs” occupying prime real estate on the home page where every casual surfer will hit it up is likely to cause apoplexy. Back to my question then: does anybody know who chooses the reviews to highlight and the address of a decent counselling service for distressed hoteliers?
Side thought: there’s something very Old Granny Antimacassar about that Trip Advisor colour scheme, all those shades of beige and green. It’s not to my personal taste but the advertisers must be delighted. See how well the Tui logo stands out against all that sleepy, soothing subtlety. Blah.