the travel pr blog

Gmail clips – short, sweet and simple

by Neil MacLean on December 9, 2005

This is oddly addictive.
 
I really don’t need another RSS reader in my life. I already have half a dozen set up to receive feeds on different kinds of content or for different aspects of my life and work. But Google has just added news clips to all their Gmail accounts and they’ve done it very well.
 
As Jared Jacobs, Gmail engineer, explains, with a vast dollop of parental pride:
I had a lot of fun working on this feature, and biased as I may be, I have to say I really love Clips. No new mail? Great, then I have time to read why pasta is made in different shapes. And even if I do have mail I should be getting to, maybe I’m in the mood to digress for a moment and investigate The Divine Secrets of the Cycle Commuter.
 
I spent far too long reading about pasta ergonomics and all the other little offerings Google chose to serve this morning. Happily if you want your own divine secrets revealed you can add any feed you like (though sadly as far  as I can see, there is no way of uploading an OPML file so you will have to manually add feeds one by one).
 
But it’s the user experience which really rocks: just one line with a single link at the top of your mail box with arrows to scroll through your feeds.
 
I can imagine a situation where I might be travelling and having nipped into an internet cafe to check my mail I might just stay on Gmail to run through my feeds.
 
However, this layout does emphasise the importance of clear and useful headlines. There is no additional text to encourage you to click through.
 
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{ 6 comments }

Andrew December 10, 2005 at 12:05 am

How did you get linked to Google’s blog but I didn’t? i don’t get it…

alafleur.blogspot.com

Andrew December 10, 2005 at 12:05 am

How did you get linked to Google’s blog but I didn’t? i don’t get it…

alafleur.blogspot.com

Easton Ellsworth December 14, 2005 at 3:57 am

The new Gmail RSS feed capabilities are nice, but I’m still not satisfied in my quest for The Ultimate RSS feed reader. Right now I’m trying to stick with Newsgator, but I find it somewhat slow and clunky. I’ve also looked into Bloglines, Rojo, Google Reader and others. I look forward to what 2006 (or maybe these last couple weeks of 2005) brings in terms of feed readers!

Easton Ellsworth December 14, 2005 at 3:57 am

The new Gmail RSS feed capabilities are nice, but I’m still not satisfied in my quest for The Ultimate RSS feed reader. Right now I’m trying to stick with Newsgator, but I find it somewhat slow and clunky. I’ve also looked into Bloglines, Rojo, Google Reader and others. I look forward to what 2006 (or maybe these last couple weeks of 2005) brings in terms of feed readers!

Neil MacLean December 14, 2005 at 8:56 pm

Thanks for your comments guys!

Andrew – sorry, I’ve no idea. Just lucky. Sorry (again).

Easton – I agree. Nobody’s pitched the perfect feedreader into the arena yet. I thought the Gmail RSS capabilities would be fine for on the road/in a hurry but my usual weapon of choice is the Outlook add-on for Newsgator. It just fills up my Outlook folders and – whenever I take my eyes off it for a minute – it goes and fills them up again!

Neil MacLean December 14, 2005 at 8:56 pm

Thanks for your comments guys!

Andrew – sorry, I’ve no idea. Just lucky. Sorry (again).

Easton – I agree. Nobody’s pitched the perfect feedreader into the arena yet. I thought the Gmail RSS capabilities would be fine for on the road/in a hurry but my usual weapon of choice is the Outlook add-on for Newsgator. It just fills up my Outlook folders and – whenever I take my eyes off it for a minute – it goes and fills them up again!

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