As somebody who has written enough in-flight copy to sink a 747, I find this really interesting. Will it set an industry trend to save on fuel? I hope indy publishing companies such as Cedar have a Plan B to cover their airline income. Emirates is axing its in-flight publications in a bid to cut costs to help offset spiralling aviation fuel prices. The airline says the measure will save one tonne of weight on every “superjumbo” jet flight.
News: Emirates axes in-flight magazines to save weight on ‘superjumbos’ – Marketing Week.
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I’ve been following all these new fuel-saving initiatives, and can’t help noting the many contraditions. Emirates may have ditched on-board literature to save weight, but it’s also launched new in-flight showers for 1st class passengers – requiring an extra tonne of water to be carried… I’ve written about my recent observations on the Auto Europe blog: http://blog.auto-europe.co.uk
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