The importance of your search engine results can hardly be stressed enough. These two companies have discovered blogs can boost their rankings and as a result, deliver tangible financial benefits.
Like eHobbies.com, jewelry site Ice.com said its search performance has jumped since introducing blogs six months ago. The jeweler’s keyword “diamond pendant” climbed from 31st to 16th in Google searches while “discount earrings” rose from 30th to sixth and “gold rings” ascended from double digits into the fourth spot.
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