Comments on: BBC on YouTube on the BBC: a reporter reported http://www.thetravelprblog.com/travel-pr/bbc-on-youtube-on-the-bbc-a-reporter-reported Neil MacLean on travel PR and social media marketing Fri, 09 Jan 2009 08:35:14 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Neil Maclean http://www.thetravelprblog.com/travel-pr/bbc-on-youtube-on-the-bbc-a-reporter-reported/comment-page-1#comment-297 Neil Maclean Tue, 15 May 2007 10:48:38 +0000 http://www.thetravelprblog.com/2007/05/14/bbc-on-youtube-on-the-bbc-a-reporter-reported/#comment-297 Hi Alastair I was trying to work out the Beeb's tone when I saw the first report. Maybe something like: "you are going to see this anyway, might as well come from us". They did turn it into a very effective promo for the programme but I am sure it's not one they really wanted to run. Hi Alastair
I was trying to work out the Beeb’s tone when I saw the first report. Maybe something like: “you are going to see this anyway, might as well come from us”. They did turn it into a very effective promo for the programme but I am sure it’s not one they really wanted to run.

]]> By: Alastair McKenzie http://www.thetravelprblog.com/travel-pr/bbc-on-youtube-on-the-bbc-a-reporter-reported/comment-page-1#comment-296 Alastair McKenzie Tue, 15 May 2007 10:34:08 +0000 http://www.thetravelprblog.com/2007/05/14/bbc-on-youtube-on-the-bbc-a-reporter-reported/#comment-296 I was struck by the way the BBC turned the tables back again - by making a news item about it and running it for at least two days (that I saw) on News 24. In effect they created a promo for the programme. I'm sure the youtube clip got more viewers for the programme, but probably not as many as they got from their own news report . I was struck by the way the BBC turned the tables back again – by making a news item about it and running it for at least two days (that I saw) on News 24.

In effect they created a promo for the programme. I’m sure the youtube clip got more viewers for the programme, but probably not as many as they got from their own news report .

]]> By: Neil Maclean http://www.thetravelprblog.com/travel-pr/bbc-on-youtube-on-the-bbc-a-reporter-reported/comment-page-1#comment-299 Neil Maclean Tue, 15 May 2007 08:48:38 +0000 http://www.thetravelprblog.com/2007/05/14/bbc-on-youtube-on-the-bbc-a-reporter-reported/#comment-299 Hi Alastair<br>I was trying to work out the Beeb's tone when I saw the first report. Maybe something like: "you are going to see this anyway, might as well come from us". They did turn it into a very effective promo for the programme but I am sure it's not one they really wanted to run. Hi Alastair
I was trying to work out the Beeb’s tone when I saw the first report. Maybe something like: “you are going to see this anyway, might as well come from us”. They did turn it into a very effective promo for the programme but I am sure it’s not one they really wanted to run.

]]> By: Alastair McKenzie http://www.thetravelprblog.com/travel-pr/bbc-on-youtube-on-the-bbc-a-reporter-reported/comment-page-1#comment-298 Alastair McKenzie Tue, 15 May 2007 08:34:08 +0000 http://www.thetravelprblog.com/2007/05/14/bbc-on-youtube-on-the-bbc-a-reporter-reported/#comment-298 I was struck by the way the BBC turned the tables back again - by making a news item about it and running it for at least two days (that I saw) on News 24. <br><br>In effect they created a promo for the programme. I'm sure the youtube clip got more viewers for the programme, but probably not as many as they got from their own news report . I was struck by the way the BBC turned the tables back again – by making a news item about it and running it for at least two days (that I saw) on News 24.

In effect they created a promo for the programme. I’m sure the youtube clip got more viewers for the programme, but probably not as many as they got from their own news report .

]]>