Never have. Never will.

They just lurch from one media disaster to the next wondering where their supporters have gone when the truth is, they never had any.

Ever since I became a travel journalist 20 years ago, BA have had a terrible reputation among colleagues for their arrogance. Maybe it’s something to do with the role of flag-carrier. They behave like our national stereotype; as petty officials. “Why do you want to know?” and “Are you important enough to receive this information?” have been the constant underlying themes in any engagement with BA’s press office.

I remember a large restaurant room full of travel & transport journos being introduced to a fresh new BA head of PR after the ‘dirty tricks’ episode in 1993 (when a media-nimble Virgin ran rings around the fusty old-school PR machine of BA). It was to be a new dawn for BA corporate communications – friendly, approachable, lightweight, open, etc.

It never happened.

Never has…never will.

Never have. Never will.

They just lurch from one media disaster to the next wondering where their supporters have gone when the truth is, they never had any.

Ever since I became a travel journalist 20 years ago, BA have had a terrible reputation among colleagues for their arrogance. Maybe it’s something to do with the role of flag-carrier. They behave like our national stereotype; as petty officials. “Why do you want to know?” and “Are you important enough to receive this information?” have been the constant underlying themes in any engagement with BA’s press office.

I remember a large restaurant room full of travel transport journos being introduced to a fresh new BA head of PR after the ‘dirty tricks’ episode in 1993 (when a media-nimble Virgin ran rings around the fusty old-school PR machine of BA). It was to be a new dawn for BA corporate communications – friendly, approachable, lightweight, open, etc.

It never happened.

Never has…never will.