the travel pr blog

Apture captures the imagination with rich media links

by Neil MacLean on May 9, 2008

I have only been playing with it for a few minutes but I am already a big fan of Apture, a beta service which allows you to link online text with rich media pop-ups in a fast and unobtrusive way.

Take a look at the travel blog example on their website to see how you can weave audio, video and reference material into your narrative.

 Or just hover over this link to watch Peter Kay (just for the hell of it).

Apture works via a piece of javascript in the body of the page. To add links you call up your site, hit a hot key, sign in and then choose publicly available material or upload your own.

Unfortunately I haven’t thought of a pre-press work-around for WordPress yet. In other words it looks as if you have to publish first and then go back to your blog and add the media – which might be too slow for anyone quick on the draw with my feed. 

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{ 2 comments }

Theresa Johnson June 13, 2008 at 5:21 pm

Hi Neil,

Welcome to the Apture Community! We love getting this sort of feedback, and we’re actually actively working on making the blogging–Apture-linking process more seamless. If you can think of any other suggestions on ways to improve Apture for bloggers, we’d love to hear them at feedback@apture.com.

Cheers,
Theresa

Theresa Johnson June 13, 2008 at 5:21 pm

Hi Neil,

Welcome to the Apture Community! We love getting this sort of feedback, and we’re actually actively working on making the blogging–>Apture-linking process more seamless. If you can think of any other suggestions on ways to improve Apture for bloggers, we’d love to hear them at feedback@apture.com.

Cheers,
Theresa

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