the travel pr blog

A well-targeted press release? Hits the bucket without even touching the sides

by Neil MacLean

Continuing to stir the dust of that journalist versus PR kerfuffle, Stephen Waddington quotes from a new Rainier PR survey which suggests 43% of hacks have blacklisted a PR at some time. He then lists their top 10 peeves including “Massive unsolicited Word attachments or image file”.

Too right. I was on dial-up in the Himalayas a few years ago expecting an email when Hotmail choked over some humungous 1gb image a PR had just sent featuring a smirking f&b manager at a corporate five star in Bahrain. My language was good; even the monkeys covered their ears.

UPDATE: Kevin May at Travolution received one of the Rainier PR surveys if you want to see what it looked like.

Related Posts


Comments on this entry are closed.

Previous post:

Next post: