Businesses will be able to monitor their reputation on social networking sites such as Twitter and Facebook, and react in “real time” using a service launched this month by Scottish company Reputation Plus.
Set up by Neil MacLean, a former journalist, and Claire Dean, a TV and radio reporter and presenter, Reputation Plus claims to offer the first “online, real time customer service for UK business”.
Although Scotland on Sunday particularly mentions our real time customer service in terms of providing reputation services for financial institutions, there is also a strong travel PR element to ReputationPlus as you would expect.
An increasing number of tour operators, hotels and specialist travel companies monitoring their brands online and actively participate in social networks.
However for some social media is “yet another thing” said with rolled eyes, another spinning plate which they do not have the time, experience, resources or corporate culture to deal with.
That is why we have launched Reputation Plus as a standalone service to monitor any mention of a travel brand on social networks, respond where appropriate to complaints or praise and to promote the travel company in a useful and appropriate way to anyone looking for its products or services on Twitter, blogs, YouTube, Facebook or whichever social space next holds consumers’ attention.