Mark Warner and Madeleine McCann update

by Neil MacLean

Shortly after Madeleine McCann went missing from the Mark Warner resort at Praia da Luz in Portugal, I took a look at the Mark Warner site to see how they were handling their side of the sad event from a travel PR perspective.

There was little more than a statement but it was sensitively done and prominently flagged on their home page. No rolling updates, but then that wasn’t their job. It was right and proper to support the campaign to find Madeleine but then get on with the business of looking after the rest of their guests.

Such was the worldwide interest in the case however, my post – and like many people, I mis-spelled her name here and there as Madeline McCann – appeared on the first page of Mark Warner’s search results and received a hefty number of comments (far more than I approved for publication).

Five months on, I decided to take another look at the Mark Warner site to see if they still publicly acknowledge their, albeit distant, connection in the public’s mind with poor lost Madeleine.

The answer is that, yes, they still have a Madeleine McCann link on their home page but it is nestled at the far end of the secondary navigation, at the bottom of the page beside Terms and Conditions and Accessibility.

When you click on this it takes you to a simple page with a photo of Madeleine McCann and the web addresses for www.bringmadeleinehome.com and www.findmadeleine.com All fine and good. I think that is just as much and as little as I would have advised them to do.

My only problem with this page is that it is contained in a frame which prominently displays the sales numbers for Mark Warner Sun and Mark Warner Ski. That could be seen as unnecessary and insensitive. I doubt if many people looking into that little girl’s eyes will be moved to pick up the phone to book a week’s skiing holiday in Kitzbuhel.

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{ 3 comments }

Kathleen June 14, 2008 at 8:23 am

Okay, I will kick off this article with my comments.

My first impulse is feeling no responsibility on the part of Mark Warner in posting this anywhere on their websites. After all, when asked to repair the shutters, they did send repairmen there to do the job. After their work, I see this as the responsibility of the occupant to make sure these repairs are done right for security purposes of their family and to also use this security.

But then on my second further thought or impulse, I do hold Mark Warner Resort somewhat responsible for this event. If the past articles are correct, Mark Warner Resort was aware (and had even spoke to the guests) about leaving children unattended. I feel after their warning (which I would have made a written warning for the sake of my resort’s reputation), I would have also informed the guests that any future occurrences of this occurring would be reported immediately (for the sake of these children) to the proper authorities as negligence and endangering the safety of these children. I would have also made sure this was included in the written warning and signed by all parties as an enforceable agreement.

If this had been done, I feel little Madeleine (and any other children at this resort) would have been safe today.

And before anyone complains about the resort not having the proper services available, once again I feel this is the responsibility of the guests. I have never put the burden of the caregiving of my children on any resort when traveling. This is the responsibility of parents such as myself – not strangers. In fact, I would not even want strangers keeping my children.

I only prayer this poor child, if still alive, is being taken care of and happy, and will one day see her brother and sister again. It is obvious how very much these children miss Madeleine in their lives.

One last comment, who ever heard of going on a family vacation without any type of stroller with twins and a 4-year-old. These portable strollers can also be purchased at a very cheap rate if needed – cheap enough for even myself to afford for the sake of my children.

Kathleen June 14, 2008 at 8:23 am

Okay, I will kick off this article with my comments.

My first impulse is feeling no responsibility on the part of Mark Warner in posting this anywhere on their websites. After all, when asked to repair the shutters, they did send repairmen there to do the job. After their work, I see this as the responsibility of the occupant to make sure these repairs are done right for security purposes of their family and to also use this security.

But then on my second further thought or impulse, I do hold Mark Warner Resort somewhat responsible for this event. If the past articles are correct, Mark Warner Resort was aware (and had even spoke to the guests) about leaving children unattended. I feel after their warning (which I would have made a written warning for the sake of my resort’s reputation), I would have also informed the guests that any future occurrences of this occurring would be reported immediately (for the sake of these children) to the proper authorities as negligence and endangering the safety of these children. I would have also made sure this was included in the written warning and signed by all parties as an enforceable agreement.

If this had been done, I feel little Madeleine (and any other children at this resort) would have been safe today.

And before anyone complains about the resort not having the proper services available, once again I feel this is the responsibility of the guests. I have never put the burden of the caregiving of my children on any resort when traveling. This is the responsibility of parents such as myself – not strangers. In fact, I would not even want strangers keeping my children.

I only prayer this poor child, if still alive, is being taken care of and happy, and will one day see her brother and sister again. It is obvious how very much these children miss Madeleine in their lives.

One last comment, who ever heard of going on a family vacation without any type of stroller with twins and a 4-year-old. These portable strollers can also be purchased at a very cheap rate if needed – cheap enough for even myself to afford for the sake of my children.

ламинат August 13, 2008 at 6:55 am

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