Bizarre. Pizza Hut is rebranding as Pasta Hut in the UK, confusing kids up and down the land. Marketing Week
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Can five star hotels afford to be superior? Some brands just seem to consider themselves above adopting a human and personalised form of communications. I never got anywhere with Orient Express, beyond providing a seminar on social media. I was pompously rebuffed by a marketing exec. from Pride of Britain. And Leading Hotels of the [...]
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