Small Firms switch on to search

“In times like this you need anything you do on a marketing front to be recoverable and effective. And that’s why online is a good idea.” Daily Telegraph

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Building for search – Google responds

“What will drive good search rankings – and I have seen this from my experience working with travel companies – is making pages that consumers come back to, talk about, link to or reference, send to friends and generally enjoy using.” The Business of Online Travel

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Travel operators need to beat gloom

British Airways chairman Martin Broughton emphasised that, despite fears of an oncoming recession, it was “not the time to cut on marketing spend”. Marketing Week

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Cunard upgrades a blogger for the QE2's final crossing

I love this kind of story. Media consultant and journalism professor Juan Antonio Giner writes the Innovations in Newspapers blog. He is also a fan of the QE2 (he certainly is now). When he booked a berth on the final Atlantic crossing, he decided to set up a blog to chart its passage. Good idea? […]

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BA's Highlife takes off without its passengers

I really like the look and feel of the new online version of Highlife, BA’s inflight magazine. Cedar and Reactive have done a stellar job. But where is the community? Where is the voice of the passenger? Where is the slightest sensation that this is anything more than a glossy magazine reworked in html and […]

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Google to offer RSS feeds for search results

Google is about to start offering RSS feeds for regular search results. Search Engine Land

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Airline to filter internet service

American Airlines will filter their in-flight internet to block porn sites after complaints from crew and pax. What are people thinking? Possibly the rare air at 33,000ft robs them of their senses. Airline to filter internet service.

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How social media is changing PR

PR should resist following the latest technology in lieu of forging effective public relationships. Steve Rubel on how blogs are changing the face of PR

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