The Travel PR Blog

I can imagine a lot of uses for something like Flowgram in the travel business. Draw attention to holiday highlights? Talk clients through some research before they go on your tour?

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In his post about new PR practices, Robert Scoble says the new PR is about “creating visually-rich experiences”. I completely agree.
Recently some clients hosted a welcome party for the Singing Children of Africa who were touring Scotland to raise funds for their school and orphanage in Kenya.
We talked to the media and as a result [...]

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I have only been playing with it for a few minutes but I am already a big fan of Apture, a beta service which allows you to link online text with rich media pop-ups in a fast and unobtrusive way.
Take a look at the travel blog example on their website to see how you can [...]

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I could probably spend days, months playing with Intel’s Mash Maker toy but, frankly, I would rather let somebody else do it and then maybe they could write a Dummies Guide for those of us with other stuff to do - like work.
However, if you have a few millennia to spare, download the extension and [...]

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This is brilliant. “They lost my bags and my wife too”. If only BA could communicate this effectively.

via David Brain at Edelman

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It’s not funny for the stranded passengers but I am afraid I clutched my sides when I read this from Marketing Week:
Top BA marketers roll up sleeves to clear T5 chaos
“British Airways has been forced to draft its top marketers onto the shop floor as part of the efforts to alleviate the chaos [...]

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I was talking reviews to a hotel owner the other day and suggested they should track down some of the people leaving glowing reports on TipAdvisor and send them, I don’t know, a bar voucher for their next visit or even just a note of thanks.
Of course, that only works if their TripAdvisor username [...]

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I do this to my son all the time. “Look at the picture, now look at your food. Look at the picture, go on, now look at the food”. He is going to grow up to be so cynical.
Via Scamp and so many others, here is a German site where they compare images of food [...]

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James Cherkoff must have been eating fish for breakfast because this is the brainiest post I have read today.
He was approached by a PR firm wanting help to pitch to bloggers. His subsequent blog post explains why, if you want to be a social media millionaire (ok, it’s a metaphor) a traditional PR mindset doesn’t [...]

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To avoid a “you suck” post from an angry customer appearing prominently in your search results, it would probably be a good idea not to upset a well-known search engine specialist.
Danny Sullivan: Virgin Atlantic Sucks - The Sad Decline of a Good Brand.
Restaureurs used to keep mug-shots of restaurant critics behind the reservations [...]

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If you are a fan of Yahoo! Pipes and have used the service to mash up feeds you will almost certainly be cock-a-hoop at the latest development: badges. Create your list of feeds or populate a map with Flickr photos, hit the badges link and they serve up the code for your blog or static [...]

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Penguin Books has launched a new project called We Tell Stories. According to the Penguin blog, it is “part game, part exercise in digital storytelling”. The first tale, The 21 Steps by Charles Cummings, cleverly combines its story with a Google Map adventure. This is a serious time-waster. Sit back, read, click the markers and [...]

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