And just to follow on from my last post, I can see why some media agencies give their journalists access to web analytics (link to The Journalism Iconoclast blog). “Analytics will allow for content producers to make content that is more appealing to their users”. That is one argument why I consider PR’s should also have access to – -and understand – web analytics: in order to produce material and create campaigns which will be more appealling to the client’s market and to those who write about it.