The Travel PR Blog

This is brilliant. “They lost my bags and my wife too”. If only BA could communicate this effectively.

via David Brain at Edelman

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The scheme allows customers to offset carbon emissions on flights and protects rainforest in Brazil. The airline is also backing research into the effects of aircraft’s non-carbon emissions. [From News: BA launches "one click" offsetting scheme - Marketing Week]

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The Travel Weekly blog introduces us to the new Ryanair charity calendar featuring, among others, a scantily-clad Nicola from Stansted. She seems to be topping up her air supply. Or something.
I didn’t know where to look. Martin Couzins does. Are those leather seats? Cough, cough.
The Daily Mail doesn’t approve. Oh there’s a surprise.

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There was an email waiting for me this morning from GB Airways, one of my clients, to say they have been bought by EasyJet for £103.5 million.
I really like GB and I hope I can still work with them. They have a distinctive personality which doesn’t always shine through the British Airways livery. The question [...]

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I am very confused. Hotel Marketing covers a new study of the travel space by Compete, which summarises lessons to be learned from the way three travel brands respond to or integrate consumer generated content. There’s good stuff here such as:
Sheraton Hotels - Integration into eCommerce Platform: In late 2006, Sheraton transformed its website [...]

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Crisis communications call for regular and accurate updates through every available channel. When British Airways relaunched its website recently I couldn’t help noticing the lack of RSS feeds. Now thousands of passengers are stranded in foggy Heathrow and many are complaining on camera about the lack of information. Sure RSS would be of limited use [...]

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It’s not enough to show the lowest airfare. To succeed in the online travel business, a supplier needs to persuade you that you really don’t need to go anywhere else to check the competition. People don’t just want bargains; they also don’t want to waste time comparison shopping.
Farecast has just introduced a new feature called [...]

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I might use this at next week’s seminar. Let’s hope they have all washed their feet.
Come to think of it, it must be possible for someone in APRO to get hold of a few dozen pairs of airline socks.
So, What’s Your Thing?:
I learned about a wonderful example of small business branding practiced by Steve and [...]

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Not really. That’s a headline from a YouTube video posted by a disgruntled customer.
Next week I am giving a talk to the Airline Public Relations Organisation in London. Since I discovered how easily I can slip videos into Keynote slides with my Mac, I have been checking YouTube in search of relevant content to add [...]

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I don’t understand this:
1) Easyjet would like you to check-in online and print your own boarding pass
2) Easyjet will reward you for doing this with a category D grading at the gate
In other words, check-in online and you will be among the last to board the plane.
Can anyone from Easyjet explain their thinking behind this?

Technorati [...]

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Funny, I don’t think I’ll even bother calling the BA press office for a comment on this one.
Packing heat: Ensure your checked luggage arrives safely by packing firearms:
… putting a gun in your suitcase ensures that your luggage will be handled carefully, and will certainly reach its destination. It’s essentially like sending your suitcase via [...]

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If you ask me, they should make a slightly larger Ride On Carry On for all those travel PR’s who have ever had to pour an inebriated journalist onto a plane.
Spotted on Gadling.

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