Developing a travel PR campaign for affiliate clients presents a particular challenge. After all they do not own their own hotels, boats, planes, they do not sell their own package holidays and most of the time they do not even mind who you travel with.
That leaves us a bit short of stories on the PR side.
Travel affiliate clients just want traffic, which they can then convert to clickers to send on their way to happy merchants in exchange for a slice of the pie.
There’s very little there for a traditional travel PR to get their teeth into. Or is there?
I asked him to share his views of travel PR for affiliate marketing.… Read More »