Comments on: Travel companies fret over blog comments

By: neil.maclean

neil.maclean — Thu, 28 Sep 2006 21:09:03 +0000

Yes, you’ve got a good perspective on all of this from where you are Kevin.
It really seems the idea a guest might actually have something good to say online about their hotels will never outweigh the fear someone might say something bad on a blog.

By: Kevin May

Kevin May — Thu, 28 Sep 2006 19:58:50 +0000

i certainly got the impression in brussels that there is a tremendous amount of lip-service paid to some of the so-called web 2.0 concepts, but the harsh reality for some businesses – especially in the hotel sector – is that they are just plain scared of consumers and the power they now yield via the web.

By: neil.maclean

neil.maclean — Thu, 28 Sep 2006 19:09:03 +0000

By: Kevin May

Kevin May — Thu, 28 Sep 2006 17:58:50 +0000

By: neil.maclean

neil.maclean — Tue, 26 Sep 2006 20:56:42 +0000

Exactly Craig.
I tell them people are going to find ways of talking about your company, particularly if they feel upset about something you have done, or haven’t done. Allow a bit of that criticism in your comments and you can show how you are dealing with the situation.
Can’t say that suggestion always goes down well though…

By: neil.maclean

neil.maclean — Tue, 26 Sep 2006 18:56:42 +0000

By: Craig McGinty

Craig McGinty — Tue, 26 Sep 2006 17:31:32 +0000

And for some strange reason companies think that criticism won’t appear if they don’t have comments on a blog.

So instead criticism takes place on other sites, where they definitely have no chance of ‘control’, when they could have dealt with the comment on their own site thanks to a measured reply directly beneath it.

By: Craig McGinty

Craig McGinty — Tue, 26 Sep 2006 15:31:32 +0000

And for some strange reason companies think that criticism won’t appear if they don’t have comments on a blog.