Comments on: BA's Highlife takes off without its passengers http://www.thetravelprblog.com/airlinepr/bas-highlife-takes-off-without-its-passengers Neil MacLean on travel PR and social media marketing Fri, 09 Jan 2009 08:35:14 +0000 http://wordpress.org/?v=2.9 hourly 1 By: neilmaclean http://www.thetravelprblog.com/airlinepr/bas-highlife-takes-off-without-its-passengers/comment-page-1#comment-778 neilmaclean Fri, 31 Oct 2008 08:33:34 +0000 http://www.thetravelprblog.com/?p=456#comment-778 Hi Jeremy<br>Yes, I am a Metrotwin subscriber and follow their twitter feed. I'll have the t-shirt next :-)<br>It's very arm's-length isn't it? The only thing which really feels BA about it is the big fat Avis ad. Oh and all the other BA ads too.<br>Anyway - I'm all for it and should really have given it a mention in my post.<br>cheers Hi Jeremy
Yes, I am a Metrotwin subscriber and follow their twitter feed. I'll have the t-shirt next :-)
It's very arm's-length isn't it? The only thing which really feels BA about it is the big fat Avis ad. Oh and all the other BA ads too.
Anyway – I'm all for it and should really have given it a mention in my post.
cheers

]]> By: Jeremy Head http://www.thetravelprblog.com/airlinepr/bas-highlife-takes-off-without-its-passengers/comment-page-1#comment-777 Jeremy Head Fri, 31 Oct 2008 08:25:26 +0000 http://www.thetravelprblog.com/?p=456#comment-777 Hadn't seem Tim O'Neil's comment by the way. He kind of says the same thing! Hadn't seem Tim O'Neil's comment by the way. He kind of says the same thing!

]]> By: Jeremy Head http://www.thetravelprblog.com/airlinepr/bas-highlife-takes-off-without-its-passengers/comment-page-1#comment-776 Jeremy Head Fri, 31 Oct 2008 08:23:48 +0000 http://www.thetravelprblog.com/?p=456#comment-776 Hi Neil<br>BA is doing socialmedia... Have you seen <a href="http://www.metrotwin.com?">www.metrotwin.com?</a> <br>Interesting that it's a totally separate brand and de-linked from Highlifeonline <br>But I think it's a great idea... a genuninely useful community concept built around traveller needs rather than just bolted on to their main site or the Highlife site.<br>Jeremy<br>Found you on Alex Bainbridge's blog BTW Hi Neil
BA is doing socialmedia… Have you seen http://www.metrotwin.com?
Interesting that it's a totally separate brand and de-linked from Highlifeonline
But I think it's a great idea… a genuninely useful community concept built around traveller needs rather than just bolted on to their main site or the Highlife site.
Jeremy
Found you on Alex Bainbridge's blog BTW

]]> By: timoneill http://www.thetravelprblog.com/airlinepr/bas-highlife-takes-off-without-its-passengers/comment-page-1#comment-774 timoneill Mon, 13 Oct 2008 15:03:52 +0000 http://www.thetravelprblog.com/?p=456#comment-774 Thanks Neil for the post. <br><br>The community aspect of <a href="http://www.reactive.com">BA High Life</a> will be considered down the track, but as you know with a large company like BA this is easier said than done! <br><br>It will be interesting to see MetroTwin develop, as this (also for BA) actively encourages the voice of the passenger.<br><br>All feedback is welcome!<br><br>Tim O'Neill, UK MD, Reactive Thanks Neil for the post.

The community aspect of BA High Life will be considered down the track, but as you know with a large company like BA this is easier said than done!

It will be interesting to see MetroTwin develop, as this (also for BA) actively encourages the voice of the passenger.

All feedback is welcome!

Tim O'Neill, UK MD, Reactive

]]> By: Tim http://www.thetravelprblog.com/airlinepr/bas-highlife-takes-off-without-its-passengers/comment-page-1#comment-775 Tim Sun, 12 Oct 2008 23:18:33 +0000 http://www.thetravelprblog.com/?p=456#comment-775 Neil - thanks for the link. At one level it is impressive that BA have put so much content out into the wild. However that level is the low level we now set for all "flag" carriers in executing online. Neil – thanks for the link. At one level it is impressive that BA have put so much content out into the wild. However that level is the low level we now set for all “flag” carriers in executing online.

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