Crisis communications call for regular and accurate updates through every available channel. When British Airways relaunched its website recently I couldn’t help noticing the lack of RSS feeds. Now thousands of passengers are stranded in foggy Heathrow and many are complaining on camera about the lack of information. Sure RSS would be of limited use to many but those with mobile phones able to subscribe to feeds (and who still have battery power) would have been able to pass on updates to those around them.
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Anyone re-launching their website without RSS these days is like buying a new car but opting not to have wing mirrors (it’s not but you know what I mean)
Even Tescos has RSS. This is great news and particularly for our project. Why? Because they are pushing it to the mainstream.
The singular most important aspect of our project is our RSS subscribers i.e. how many? It’s what we measure foremost as there’s a long term plan. Not how much money we made this month.
Anyone re-launching their website without RSS these days is like buying a new car but opting not to have wing mirrors (it’s not but you know what I mean)
Even Tescos has RSS. This is great news and particularly for our project. Why? Because they are pushing it to the mainstream.
The singular most important aspect of our project is our RSS subscribers i.e. how many? It’s what we measure foremost as there’s a long term plan. Not how much money we made this month.
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