Welcome to my blog. My name is Neil MacLean. I was a travel writer with The Sunday Times for 17 years and I worked for Microsoft as launch producer of Expedia in the UK.
I now run a communications consultancy bringing the best of new media technologies to the travel and leisure business.
Whether they take trips for work or pleasure, everybody has an opinion about the products and services they experience along the way.
The challenge for the travel business is that people can now share that opinion on the internet.
With devastating effect.
My business is to help companies listen to what they are saying and respond to their customers in new and exciting ways.