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Cunard upgrades a blogger for the QE2’s final crossing

October 16, 2008 by Neil Maclean 

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I love this kind of story. Media consultant and journalism professor Juan Antonio Giner writes the Innovations in Newspapers blog. He is also a fan of the QE2 (he certainly is now). When he booked a berth on the final Atlantic crossing, he decided to set up a blog to chart its passage. Good idea? He thought so and pitched the plan to several newspaper editors he knew over martini lunches. They didn’t bite, not interested, choked over their olives at the very thought, but Juan Antonio has had the last laugh. His ship’s blog, QE2:The Last Crossing has scored such good page views he has discovered the modest riches to be reaped from Adsense and, get this, Cunard were so pleased with his idea, they have granted him an upgrade to a top suite. The QE2 casts off later today with Juan Antonio blogging from the best club chair in the lounge. “Another martini, sir?”

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Comments

3 Responses to “Cunard upgrades a blogger for the QE2’s final crossing”

  1. Simon on November 25th, 2008 1:35 am

    Absolutely outstanding… well done Juan Antonio.

    It's really rewarding to see how businesses, even cruise ships, are starting to recognising the power of bloggers, particularly when you consider the level of focus and engagement from the bloggers subscribers, which in fact might be more 'engaged' that readers of the traditional press.

  2. self_hypnosis on February 17th, 2009 2:24 am

    a blog about a blogger … QE2 or corner shop … bloggers will have more clout as years pass. Until of course the next concept is born.

  3. claimingcompensation on February 27th, 2009 2:11 am

    bloggers unite … rather than make too many claims about a bloggers potential I think in the next few years we'll creep up on most people unnoticed and command many top search engine positions.
    :)

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