The on-going discussions on social media measurement (link to Liberate Media’s blog) are fascinating but at the risk of sounding flippant, my current favourite metric is something called “increased revenue”.
Regarding one client, I have an alert which appears on my screen every time a customer completes an online booking.
Using web analytics I can follow their journey as they stop off at the social media content I created along the way. It’s not foolproof but the resultant increased revenue for the client is a good indication things are going well.
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“stop off at the social media content i created”… what do you mean by this?
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