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Entries from April 2008

Intel does the monster mash: Adds another route into travel widgets

April 23rd, 2008 · No Comments

I could probably spend days, months playing with Intel’s Mash Maker toy but, frankly, I would rather let somebody else do it and then maybe they could write a Dummies Guide for those of us with other stuff to do - like work.
However, if you have a few millennia to spare, download the extension and [...]

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Tags: Travel PR

The Terminal 5 Song: I’d like to see a BA press release spread as quickly

April 17th, 2008 · No Comments

This is brilliant. “They lost my bags and my wife too”. If only BA could communicate this effectively.

via David Brain at Edelman

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Tags: Airline PR · Travel PR

The Isle of Eriska: Good night and welcome to our blog

April 17th, 2008 · No Comments

We just returned from a short family break at the Isle of Eriska. Stunning: weather, facilities, service. This is one of those places which constantly evolves (new spa suites, water garden, statuary) while retaining its essential character.
That character comes across in spades in the Isle of Eriska blog. I was glad to hear Beppo’s updates [...]

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Tags: Hotel PR

Marriott: Bill’s blog builds business

April 4th, 2008 · 1 Comment

I find plenty of cynicism in the hotel business about the value of blogs in their online marketing. That is why it is encouraging to read recent comments from Scott Allison, a Marriott VP, on the subject of Bill Marriott’s blog.
As reported on the Idea Hatching, Allison considers his boss’s blog to be very successful.

Even [...]

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Tags: Hotel PR · travelpr

BA marketing execs do a shift at T5 - shock. And talk to real passengers

April 2nd, 2008 · 3 Comments

It’s not funny for the stranded passengers but I am afraid I clutched my sides when I read this from Marketing Week:
Top BA marketers roll up sleeves to clear T5 chaos
“British Airways has been forced to draft its top marketers onto the shop floor as part of the efforts to alleviate the chaos [...]

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Tags: Travel PR