I was talking reviews to a hotel owner the other day and suggested they should track down some of the people leaving glowing reports on TipAdvisor and send them, I don’t know, a bar voucher for their next visit or even just a note of thanks.
Of course, that only works if their TripAdvisor username tallies in any way with the hotel booking or they could identify the guest by date, room or specific incident but it could be worth the effort.
Would that be too pushy? I don’t think so. What do you think?
While following the trail of my last post, I noticed Iain Tait had a good example of online relations to relate. He gave Make Mine a Builder’s tea a rave mention in his blog and subsequently the people behind the brew sent him 80 tea bags and a souvenir mug.
“But the thing that made it super-special is that it was a total surprise. They’d gone out and done all the legwork themselves. They hadn’t emailed me to ask what my postal address was. They’d gone and figured it all out on their own.
So when it arrived it was a genuine moment of surprise and delight. (In case you’re not a jaded industry hack ’surprise and delight’ is pretty much the thing that everyone talks about doing to make their customers like them better).”
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Very interesting.
We are experimenting with ways of involving forum posters with brands through mechanisms such as most innovative or most amusing money savings tips through a brand that aims to offer customers more value for money.
Very interesting.
We are experimenting with ways of involving forum posters with brands through mechanisms such as most innovative or most amusing money savings tips through a brand that aims to offer customers more value for money.
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