James Cherkoff must have been eating fish for breakfast because this is the brainiest post I have read today.
He was approached by a PR firm wanting help to pitch to bloggers. His subsequent blog post explains why, if you want to be a social media millionaire (ok, it’s a metaphor) a traditional PR mindset doesn’t work in our new media landscape.
“The old-school don’t control the new networks - we do. You no longer have the option of ringing a friend. You have to ask the audience. “
4 responses so far ↓
1 Alex Bainbridge // Mar 27, 2008 at 4:53 am
Hi Neil,
And this is what happens when the PR / bloggers mix goes wrong
http://www.tourcms.com/blog/2008/03/26/laying-astroturf-at-hoteles-saint-michel/
2 Neil Maclean // Mar 27, 2008 at 5:05 am
Good one Alex
I was just reading a PR opinion piece which included the unfortunate phrase
“placing your press releases on strategic websites and blogs”
in Hotel Marketing.com.
http://www.hotelmarketing.com/index.php/article/savvy_travel_pr_pros_combine_on_and_offline_media/
3 Alex Bainbridge // Mar 27, 2008 at 6:47 am
That is promoting one company….. written by - wait a second - ah yes - the company that is being promoted
4 pam // Mar 27, 2008 at 8:27 am
Whoa: To win a prize (5 different hotel stay prizes) you have to write positive references about the Hoteles Saint Michel chain (as well as describe your ideal beach hotel).
Emphasis mine.
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