James Cherkoff must have been eating fish for breakfast because this is the brainiest post I have read today.
He was approached by a PR firm wanting help to pitch to bloggers. His subsequent blog post explains why, if you want to be a social media millionaire (ok, it’s a metaphor) a traditional PR mindset doesn’t work in our new media landscape.
“The old-school don’t control the new networks – we do. You no longer have the option of ringing a friend. You have to ask the audience. “
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Hi Neil,
And this is what happens when the PR / bloggers mix goes wrong
http://www.tourcms.com/blog/2008/03/26/laying-a...
Good one Alex
I was just reading a PR opinion piece which included the unfortunate phrase
“placing your press releases on strategic websites and blogs”
in Hotel Marketing.com.
http://www.hotelmarketing.com/index.php/article...
That is promoting one company….. written by – wait a second – ah yes – the company that is being promoted
Hi Neil,
And this is what happens when the PR / bloggers mix goes wrong
http://www.tourcms.com/blog/2008/03/26/laying-astroturf-at-hoteles-saint-michel/
Good one Alex
I was just reading a PR opinion piece which included the unfortunate phrase
“placing your press releases on strategic websites and blogs”
in Hotel Marketing.com.
http://www.hotelmarketing.com/index.php/article/savvy_travel_pr_pros_combine_on_and_offline_media/
positive references about the Hoteles Saint Michel chain (as well as describe your ideal beach hotel).
Emphasis mine.
That is promoting one company….. written by – wait a second – ah yes – the company that is being promoted
Whoa: To win a prize (5 different hotel stay prizes) you have to write positive references about the Hoteles Saint Michel chain (as well as describe your ideal beach hotel).
Emphasis mine.
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