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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

There’s always a moment in a certain kind of press trip when the subject turns to stuff you have eaten around the world. Now, if you really want to brag, see how many of these dubious dishes you can tick off.

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