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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

The online+offline world of AIR applications has huge potential for the travel business, combining rich desktop experiences with constantly updated data. Here’s an interesting video from the Flash Blog about the creation of an AIR app designed to help American travel agents sell Disney. Apparently agents like nothing better than to whip out their scrap books whenever clients mention the Magic Kingdom. Now, Frog Design have produced an application allowing travel agents to drag and drop their Disney wonders onto a virtual scratchpad, while summoning up special offers, playing videos and assembling live quotes.

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