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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

Well, it made me laugh. There’s not an awful lot to Forkd yet, the new social recipe site (I mean, my first foray turned up a recipe for a grilled cheese sandwich of all things) but I like it. And look at this: instead of beta on the logo - it’s a feta release. Boom boom.

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