I was talking reviews to a hotel owner the other day and suggested they should track down some of the people leaving glowing reports on TipAdvisor and send them, I don’t know, a bar voucher for their next visit or even just a note of thanks.
Of course, that only works if their TripAdvisor username [...]
Entries from March 2008
Three sugars please: sweetening up your fans (and bloggers)
March 28th, 2008 · 1 Comment
Tags: Travel PR
Serving suggestions only: thanks for all the purple fish
March 27th, 2008 · No Comments
I do this to my son all the time. “Look at the picture, now look at your food. Look at the picture, go on, now look at the food”. He is going to grow up to be so cynical.
Via Scamp and so many others, here is a German site where they compare images of food [...]
Tags: Travel PR
Ask the audience: a contemporary PR strategy
March 27th, 2008 · 4 Comments
James Cherkoff must have been eating fish for breakfast because this is the brainiest post I have read today.
He was approached by a PR firm wanting help to pitch to bloggers. His subsequent blog post explains why, if you want to be a social media millionaire (ok, it’s a metaphor) a traditional PR mindset doesn’t [...]
Tags: Travel PR
Virgin Atlantic: beef or chicken? This SEO has a beef
March 27th, 2008 · No Comments
To avoid a “you suck” post from an angry customer appearing prominently in your search results, it would probably be a good idea not to upset a well-known search engine specialist.
Danny Sullivan: Virgin Atlantic Sucks - The Sad Decline of a Good Brand.
Restaureurs used to keep mug-shots of restaurant critics behind the reservations [...]
Tags: Travel PR
Pretty up your Yahoo! Pipes with badges
March 25th, 2008 · No Comments
If you are a fan of Yahoo! Pipes and have used the service to mash up feeds you will almost certainly be cock-a-hoop at the latest development: badges. Create your list of feeds or populate a map with Flickr photos, hit the badges link and they serve up the code for your blog or static [...]
Tags: Travel PR
They tell stories: you follow along on Google maps
March 20th, 2008 · No Comments
Penguin Books has launched a new project called We Tell Stories. According to the Penguin blog, it is “part game, part exercise in digital storytelling”. The first tale, The 21 Steps by Charles Cummings, cleverly combines its story with a Google Map adventure. This is a serious time-waster. Sit back, read, click the markers and [...]
Tags: Travel PR
One man’s meat is another travel writer’s copy
March 20th, 2008 · No Comments
There’s always a moment in a certain kind of press trip when the subject turns to stuff you have eaten around the world. Now, if you really want to brag, see how many of these dubious dishes you can tick off.
Tags: Travel PR
Seero: seriously good travel and video idea
March 19th, 2008 · No Comments
How about broadcasting your next resort opening in Barbados? Instead of flying a posse of hacks out to the sun, send round a complimentary pina colada to the office and invite them to watch the event live on the internet (yes, yes! they’ll love that).
Webware reports that Seero has opened for business with a service [...]
Tags: Travel PR
LovdbyLess: deserves lots of friends
March 19th, 2008 · 3 Comments
We can all think of a few niche travel brands with loyal followings which could usefully experiment with their own social network. But, could they justify the cost of setting up their social test tube?
Enter LovdbyLess a new open source social network which, though not quite plug-and-play, makes the idea of setting up a network [...]
Tags: Travel PR
Expedia: it’s not all plain sailing
March 19th, 2008 · 3 Comments
Remember the New York Times’ article about “determined detractors”? One trait they didn’t mention was a tendency to play fast and loose with the yellow highlighter.
OK, I am being flippant but just look at this anti-Expedia site I turned up this morning. The customer is plainly upset and has been for a very long [...]
Tags: Travel PR
Monday afternoon stats
March 17th, 2008 · No Comments
Interesting numbers from Michael Read at ComScore Europe who says 80% of Google and Microsoft’s traffic comes from outside the United States. Also the average internet user spends 23.4 hours on the internet every month, visits 42 web domains and views 2,331 page impressions.
The number of domains seems low and suggests pretty conservative surfing.
Read [...]
Tags: Travel PR
London’s low cost hotels: what a shower
March 15th, 2008 · 2 Comments
“I ended up standing outside the shower to lather up and then stepping back in — my arms clenched against my body — to rinse off.”
From today’s New York Times which reviews The Rockwell hotel in (shudder) Cromwell Road in London. It seems that discovering a decent bargain hotel in London continues to make tracking [...]
Tags: Travel PR