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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

Just as I had decided to move all of my multimedia hosting to Amazon’s S3 service, we discover it is vulnerable after all.

Seems S3 has been out for several hours leaving a whole load of sites crippled and webmasters kicking the ground in frustration.

If you are one, join the crowd.

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