British Airways’ new carbon offsetting scheme

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My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

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British Airways’ new carbon offsetting scheme

January 15, 2008

The scheme allows customers to offset carbon emissions on flights and protects rainforest in Brazil. The airline is also backing research into the effects of aircraft’s non-carbon emissions. [From News: BA launches "one click" offsetting scheme - Marketing Week]

Posted by Neil Maclean | Filed Under Airline PR

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British Airways’ new carbon offsetting scheme

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