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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

Jackie Danicki is a blogger. She is not a Pontin’s Bluecoat and to the best of anybody’s knowledge, she has never written web copy under the name Bluecoat Ben. The question for Pontins then is: why are you using Jackie Danicki’s photo on your Blackpool website?

The image is named “blog mugshot”. That is not much much of a blog. And rumour has it that’s not your mugshot.

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