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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

Continuing to stir the dust of that journalist versus PR kerfuffle, Stephen Waddington quotes from a new Rainier PR survey which suggests 43% of hacks have blacklisted a PR at some time. He then lists their top 10 peeves including “Massive unsolicited Word attachments or image file”.

Too right. I was on dial-up in the Himalayas a few years ago expecting an email when Hotmail choked over some humungous 1gb image a PR had just sent featuring a smirking f&b manager at a corporate five star in Bahrain. My language was good; even the monkeys covered their ears.

UPDATE: Kevin May at Travolution received one of the Rainier PR surveys if you want to see what it looked like.

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