the travel pr blog

A well-targeted press release? Hits the bucket without even touching the sides

by Neil MacLean on November 22, 2007

Continuing to stir the dust of that journalist versus PR kerfuffle, Stephen Waddington quotes from a new Rainier PR survey which suggests 43% of hacks have blacklisted a PR at some time. He then lists their top 10 peeves including “Massive unsolicited Word attachments or image file”.

Too right. I was on dial-up in the Himalayas a few years ago expecting an email when Hotmail choked over some humungous 1gb image a PR had just sent featuring a smirking f&b manager at a corporate five star in Bahrain. My language was good; even the monkeys covered their ears.

UPDATE: Kevin May at Travolution received one of the Rainier PR surveys if you want to see what it looked like.

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