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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

There was an email waiting for me this morning from GB Airways, one of my clients, to say they have been bought by EasyJet for £103.5 million.

I really like GB and I hope I can still work with them. They have a distinctive personality which doesn’t always shine through the British Airways livery. The question now is whether it will be totally sunk in a sea of orange.

And with that thought I’d better shut up.

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