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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

These sort of gestures are not usually for me but Timothy O’Neil-Dunne (who I last talked to in Redmond back in the last century) over at the T2 Impact blog calls for us all to back the red shirt for Myanmar protest tomorrow and I am going to turn my wardrobe upside down to find something suitable (blue would be a heck of a lot easier). Count me in.

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