Luxury Link has a search engine problem called Darren

Luxury Link, a site sellingupscale travel deals, has a SEO problem called Darren Barefoot, a loyal and increasingly satisfied customer. Yes, I realise that doesn’t make sense but bear with me. Early in 2006, Darren wrote a blog post entitled Luxury Link Has a Bogus Auction System and much to Luxury Link’s discomfort, it is still sitting at number five or so in its Google results. Darren’s subsequent experiences – including a bargain trip to Venice – and LL’s explanations of its auction system have softened his views and now Luxury Link has written asking him to change the title of his – to them – offending post. Darren has declined but now wonders:

Should I modify the post title to reflect my current thinking, or should blog posts remain archival reflections of my thinking on a given day in my past?

What do you think? I am not one of those people who believe blog posts are written in stone and I do see the case for changing the title, provided Darren is convinced Luxury Link is a reputable business, a good source of genuine bargains and would recommend them to friends and strangers alike.
Although Darren has written about Luxury Link subsequently, he has failed to knock his original post of its Google pedestal which partly emphasises the magnetic quality of negative consumer generated content while also underlining the advantage of age in a blog post. The older the better.
Of course, by linking to it here, I have just reinforced its place in the SERPS, a thought which makes me laugh in a slightly evil way. On the other hand I have also given some SEO juice to his record-straightening post In praise of Luxury Link again, which balances the equation. Let’s see how it plays out.

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