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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

Time for another quick experiment. This is the result of just five minutes playing with PhotoNotes, an app which lets you add searchable notes to your pictures and then provides code to embed them in a web page, with links if you like, in effect creating an image map out of - in this case - the family dog.
The affixed notes can take data straight from your Mac’s address book, including the age of your subject. In this case, we never knew her age when she was found abandoned all those years ago. And besides, I don’t have her in my address book.

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