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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

Interesting news last - when I had a killer bout of flu, by the way, hence the silence. Tour operators who are scrabbling to get a mention in the revamped Travel Mail site should note that according to the Grauniad, “nearly 70% of the Daily Mail’s website users are outside the UK”. That is an astonishingly percentage and suggests either much of the population of Tunbridge Wells has now moved abroad or that Johnny Foreigner really loves his royal gossip.

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