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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

I am becoming more interested, almost to the point of obsession, about the potential use of video on travel sites. This report on Travel Mole, reinforces the case for using rich, visual presentations on your hotel web site.

An amazing 61.4% of 192 respondents to MiMegasite.com’s latest poll said they would choose a meeting property based just on information, specs and photos found on the internet — without even conducting an in-person site inspection.

via Hotel Marketing

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