The Travel PR Blog

On the subject of Petra, I am really glad to say the doors are now open on the Petra Blog, which we have just launched on behalf of the Jordan National Tourist Office. The idea is to provide a central point of information on the ancient city, to aggregate visitor content as they publish their [...]

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The much-delayed, re-sprayed TravelMail site launched this afternoon complete with a movie clip of Petra, Jordan on the front page.
Why is that good? Jordan is a Brighter client, so then this is more of a boast than a disclosure. More on that in a couple of days.
Mind you, TravelMail may have a shiny new skin [...]

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Today’s lunchtime news included a report on how a reporter from BBC’s Panorama lost his temper while making a programme about Scientology. Or, more accurately, the report dealt with the fact his outburst has already been viewed tens of thousands of times on YouTube. As they say, the idea of an interviewee turning the tables [...]

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Search Google for Mark Warner and the Algarve, and it is not suprising that this week’s results are full of articles about the missing toddler Madeline McCann. So how is Mark Warner responding online?
Personally I would have advised them months ago to set up a blog which they could have used for just such a type of crisis. Constant, [...]

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Two pieces of news which appeared on the horizon at the same time. Saga’s sedate cruisers don’t want to mix with the 18-30 crowd at the captain’s table (or anywhere else come to that), while Royal Caribbean has created a teenagers advisory board for its ships. I suspect item one on the new board’s agenda might be "no old people".

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I have been fiddling with my templates again. This time I wanted to play with the holy trinity of Texmate, Headdress and CSSEdit (yes, I know Coda just came out but I haven’t got to grips with it yet). Proper blog designers (ie. people not anything like me) rave about this combination. And they’re right. Add  MAMP, which makes it [...]

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Back to the Atlantis launch, I am very impressed with the way Veoh, the photo sharing site, has developed. It doesn’t have the exposure of YouTube but it does have some great tools. Take a look at this customised page for the new SeaWorld ride, for example.
Kami Huyse explains some of Veoh’s strengths.
Time Savings: [...]

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Travolution has news of a very useful report on the impact of critical results bubbling up in travel searches.
Over half of British online consumers will turn immediately to a competitor if they see negative reviews of a travel business in search engine results.
The survey by digital marketing agency Tamar said 58% of users would make [...]

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I am becoming more interested, almost to the point of obsession, about the potential use of video on travel sites. This report on Travel Mole, reinforces the case for using rich, visual presentations on your hotel web site.
An amazing 61.4% of 192 respondents to MiMegasite.com’s latest poll said they would choose a meeting property based [...]

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The new Journey to Atlantis site is hugely impressive, not least because it is built on WordPress. Kami Huyse and Josh Hallett have all the details.
I would like to find a WordPress savvy designer close at hand who could produce that sort of work. If I don’t, I shall look further afield. And just to [...]

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I am very confused. Hotel Marketing covers a new study of the travel space by Compete, which summarises lessons to be learned from the way three travel brands respond to or integrate consumer generated content. There’s good stuff here such as:
Sheraton Hotels - Integration into eCommerce Platform: In late 2006, Sheraton transformed its website [...]

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