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About this site

My name is Neil MacLean. I am a new media strategist in the UK and this blog covers social media technologies and the travel business.

I study the impact of consumer generated content and analyse how your customers can help you be found and trusted in a crowded marketplace.

This blog is a playground and in a constant state of experimentation. Sorry about that.

I am sorry I missed the Travolution Summit last week (slight case of being in the wrong country at the time). By way of compensation, I can now watch a video featuring a long line of industry personalities talking about the major challenges faced by the travel industry over the next twelve months. It’s good stuff, though so long that, now I have watched it, it feels as if two of those months are already behind us.
If anybody had asked me - and isn’t that the joy of a blog? I am going to tell you anyway - I would have waffled on about the increasing impact of online video, particularly consumer generated video shuffled into search results so that when potential customers research destinations and tour operators it will be increasingly easy for them to find videos shot by people who were there last week or who thought the hotel buffet was a poisonous liability.

Technorati Tags: onlinevideo, travelpr

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