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Checking business reputations on Google

January 5, 2007

One of these days a captain of industry will say something like this and I shall slap the quote all over my business sites before you can say “reputation management”.
Until then I will have to make do with the always-quotable Robert Scoble.

One thing I’ve learned is to always do a Google search on a business I’m thinking of working with. I add the words “problem” “complaint” or “rip off” or other negative words to their company name. If any blogger out there has complained, I’ll see that and be warned away.

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