Canterbury Travel continues to suffer
October 1, 2006 by Neil Maclean
Fifteen months ago, I gave a talk to independent tour operators and as part of my explanation of why user generated content can damage your reputation, I cited the example of Canterbury Travel. That day I had checked their Google results and found this - Don’t travel with Canterbury Travel, why Canterbury Travel will ruin your dream trip - the work of a disgruntled customer, prominently displayed in the middle of page one of their search results.
Now here we are, in October 2006 and it is still there, result number six at the time of writing. Do they never check their results? Or do they not know what to do about it? I am going to talk about the solution on Wednesday.
I wonder how many people have been dissuaded from taking one of their holidays to Lapland as a result of finding this in the search results.
Technorati Tags: touroperators, consumergenerated, travelpr
Comments
Welcome
This is a blog about travel, social media and PR written by Neil MacLean. Part soap box but also part techie playground, it is in a near-constant state of disrepair.
Subscribe to our feed
Please subscribe to our feed and we will try hard to be entertaining or at the very least useful.
Meet the team
The core of smallmedialarge consists of two experienced and creative media professionals: Neil MacLean and Claire Dean
Above this is an online video we created for the PR industry. Please click the image to play.
Contact us
Contact us today for a free audit of your PR and online communications strategy. neil@smallmedialarge.co.uk
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.