WordPress and the art of SEO
June 8, 2006
After hacking TypePad for almost two years, I’ve started delving more deeply into WordPress. One thing which astonishes me is the number of great extensions people have written to help bloggers with their SEO. My business slug-line is “be found, be trusted” and it’s gratifying to realise how many talented and dedicated developers are making the first part of that equation so much easier. Add Meta Keyword Tag does what it says on the tin and works well with the popular Bunny’s Technorati Tags. Then there is the brilliant Optimal Title which changes the titles round of each post. Try bookmarking this post and notice the title comes ahead the name of the blog.
Related Posts does a good job on keyword matches to expose old posts from the archive and, connected, the brand new Landing Sites plug-in serves up a relevant and keyword-rich selection of posts when someone drops in from a search engine. And then there is the Google Site Map plug-in which takes all the work out of creating an easily navigated overview of your site.
Those are just a few of the extensions I have found over the last few days. They will certainly be first on my list for every subsequent WP installation for clients. Of course that only helps with being found. The trust quotient rests with the content and conversation.