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The power of conversation

June 5, 2006

Here’s something for the rest of the PR community in the UK to chew on. Niall Cook at Hill & Knowlton offers an insight into their web stats, namely visits to the H&K corporate website and their collective blog address. Guess which scores 54% of visits against a pawltry 33%? Yes, it’s those pesky blogs.

Posted by Neil Maclean | Filed Under Travel PR 

Comments

2 Responses to “The power of conversation”

  1. David Phillips on June 13th, 2006 6:10 am

    Ah… but does he really mean ‘invest’ or does he mean spend. If he means invest, how much PR spend belongs on the ballance sheet and how much in P&L.

    If the latter, its spin, if the former, its very important.

    Perhaps we have to wait for H&K accounts to be published.

  2. David Phillips on June 13th, 2006 6:10 am

    Ah… but does he really mean ‘invest’ or does he mean spend. If he means invest, how much PR spend belongs on the ballance sheet and how much in P&L.

    If the latter, its spin, if the former, its very important.

    Perhaps we have to wait for H&K accounts to be published.