Home truths in journalism
March 28, 2006
Alan Rusbridger, the editor of the Guardian, spoke to the Royal Society of Arts in London last Thursday about "Newspapers in the age of blogs" and Mike Butcher seems to have captured every syllable of significance.
Newspaper critics are being bypassed by web sites where people are allowed to become critics themselves. And nearly all these sites are a two-way conversation. Especially in areas like Travel, the younger generation wants to read information "by people like themselves. So a newspaper has a choice. They can say we are the experts, or they can say ‘this is interesting’ ask their readers to comment.
Good job. Via James.
Tags: blogs, pr, public relations, travel, travelpr, guardian