Sunday Times Travel gets RSS
March 8, 2006
Back at the turn of the century-ish, I was internet travel correspondent at The Sunday Times. The paper’s still doing a good job of covering the business these days with a comprehensive look at travel RSS feeds and how to make the most of them to find good deals.
Last week, I subscribed to Lastminute.com’s RSS feeds and several tasty bargains landed straight on my desktop, including a week’s half-board at the five-star Marriott Taba Heights, in Egypt, reduced by 45% to £299. A free massage and an upgrade to a sea-view room were thrown in.
Handy timing of course as it looks like the ST is about to bring in a few RSS feeds of their own.
Last year, The Sunday Times launched news, sport and business RSS services, and within the next few weeks, travel will be added, beginning with hotel reviews and city breaks.
That fits in nicely with Rupert’s web strategy.
Thanks to Boarding Gate
Tags: blogs, pr, public relations, travel, rss, journalism
Comments
6 Responses to “Sunday Times Travel gets RSS”
Thx for the quote and Viva el travel RSS !
Thx for the quote and Viva el travel RSS !
Thanks for your kind comments, Neil. But I’m sure you know the form: freelancer suggests idea to editor, editor says yes, writer writes article, article goes in paper. No real input from Mr Murdoch there. No masterplan.
Thanks for your kind comments, Neil. But I’m sure you know the form: freelancer suggests idea to editor, editor says yes, writer writes article, article goes in paper. No real input from Mr Murdoch there. No masterplan.
Hi Mark
I didn’t mean to suggest Mr M was looking over your shoulder as you wrote your piece. I meant the ST’s continued adoption of RSS feeds, blogs etc is entirely in keeping with his plan to fold his off-line titles into his online vision. A plan which was kick-started with the speech he made to US editors last April.
Then he famously said: “I venture to say that not one newspaper represented in this room lacks a website. Yet how many of us can honestly say that we are taking maximum advantage of those websites to serve our readers, to strengthen our businesses, or to meet head-on what readers increasingly say is important to them in receiving their news?”
Those new RSS feeds you mentioned are part of addressing that need.
It was a great piece and another important step towards helping the UK public to get to grips with RSS
All the best
Neil
Hi Mark
I didn’t mean to suggest Mr M was looking over your shoulder as you wrote your piece. I meant the ST’s continued adoption of RSS feeds, blogs etc is entirely in keeping with his plan to fold his off-line titles into his online vision. A plan which was kick-started with the speech he made to US editors last April.
Then he famously said: “I venture to say that not one newspaper represented in this room lacks a website. Yet how many of us can honestly say that we are taking maximum advantage of those websites to serve our readers, to strengthen our businesses, or to meet head-on what readers increasingly say is important to them in receiving their news?”
Those new RSS feeds you mentioned are part of addressing that need.
It was a great piece and another important step towards helping the UK public to get to grips with RSS
All the best
Neil